Evri.com is a site that finds content on a specific subject and presents it to the user. Unlike a search engine, Evri is designed to understand the context of subject. For example, if the user types “Will Smith” into the search bar on the Evri site, the user will be presented with a list of choices which includes Will Smith the actor, Will Smith the football player and Will Smith the fictional character. The Evri site uses content to find other content, and shows this as “connections”.
There is some very sophisticated software behind the Evri site, along with a lot of human editing of content. The site returns highly relevant results on a given subject, and provides links to content that allows the user to thoroughly research the subject. On the results page for a subject, recent “connections” are shown using a circular graph with each connection being a circle in orbit around the main subject. In addition, there is a “Dig Deeper” section which allows the user to filter the content by Recent Connections, by Category or by Activity.
Seattle, WA-based Evri.com was launched in February 2009 by Neil Roseman, who currently serves as CEO. The team at Evri consists of a group of engineers with experience in natural language processing and machine learning. The site has undergone steady growth since launch, and currently serves million of unique monthly visitors. The site has an Alexa page rank well below the 10,000 mark.
Competition to Evri comes from sites such as Hakia.com, which is a search engine with results edited by librarians and researchers, and Mahalo Answers, which is a human-edited search engine. The main difference between Evri and these sites is that Evri does more of the results editing automatically in software than the other sites. Evri tries to achieve the same results with less manual labor involved.
The Evri site has a very Web 2.0 look and feel. The site is very responsive, with page loads happening very quickly and subject results being returned in a matter of a few seconds. There is a convenient “Go to” bar shown at the top of all pages on the site. Typing in a subject will return a results page for that subject. In addition, there is a link to browse the subjects available on the site, which are conveniently categorized or can be browsed by name. Advertising is displayed on the Evri site, but it is relatively unobtrusive.
Registration to the Evri site is free and is required to “Follow” certain subjects (maintain a list of favorite subjects on the site). The registration process asks for username, email address and password. Validation of the email address is not required.
Registration is free and there is no premium membership to the Evri site available.
Evri is recommended to anyone who is searching for information on a given subject. The results returned by the Evri site tend to be much more relevant than Google or Yahoo, and broader than Hakia or Mahalo Answers. The concept of connections provides users with additional sources of information, and the ability to filter the results by Connections, Category or Activity provides flexibility to the results.